Considerations

We need to find out what real people know about the energy improvement measures on offer, and what the barriers to engagement are.

We should look at current awareness websites and resources. What are their digital user journeys like? Where do they do well, and where and how do they break down?

How could our solution help npower stand out from their competitors? What can npower do that others can’t?

Can npower harness the younger generation’s greater environmental consciousness and tech-savvyness to engage their parents?

Could gamification (the use of game play mechanics to encourage engagement and desired behaviour) encourage families to look at the current energy efficiency of their home, and to visualise the potential savings and environmental benefits behind npower’s energy saving measures?